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January 25, 2011

Dear Friends,

We are starting this new year off with some very good news we would like to share with you!

First, Shellac continues to thrill YOU, the Nail Professional. Thank you for voting it the Best New Product of the Year in Nails Magazine’s Readers Choice Awards!

Second, clients around the world love the results they get with Shellac and acknowledge that Shellac lives up to its promise of:

• 14-day flawless wear
• Mirror shine
• Easy, non-damaging removal

Clients prefer Shellac over Soakable Gels because Shellac performs more like a Polish than a Gel. This distinction is very important to the natural nail client who doesn’t want to regularly soak in bowls of acetone or have their nail surface filed away, before application or during removal.

Third, if you have been waiting to get your CND UV Lamp…we have good news! Lamps are in-stock and shipping now. Be sure to contact your distributor to get yours.

Fourth, we know you are awaiting NEW colors…and they are ON THEIR WAY!!! 12 new Shellac shades will be available March 1st (...and yes, BlackPool – a gorgeous, rich black - is one of them!) Find them all at your CND distributor, and at the upcoming ABS Show in Chicago (March 13-14).

Lastly, allow us to reinforce some keys for successful use of Shellac:

1. Always use Shellac as a SYSTEM. Using Shellac Base Coat, Color Coat and Top Coat along with the CND (or Brisa) UV Lamp will provide perfect synergy for optimum wear.

a. Substituting any part of the system will result in diminished performance.

b. Substituting another lamp will result in insufficient cure, which reduces durability and length of wear. The UV output of the CND lamp is specifically calibrated to the system and Shellac formulas for proper cure.

2. Proper removal using the Shellac Remover Wraps will help keep your client’s nails gorgeous and healthy! Regular soaking in bowls of acetone or utilizing cotton & foil to remove Shellac will dry out and weaken the nail structure and overexpose the surrounding skin. The advantage of using the Shellac Remover Wraps includes the following:

a. The integrated cotton pad on the Wrap isolates the acetone to the nail plate…not the skin.

b. The plastic liner in the Wrap will help to hold in warmth that will accelerate removal.

c. Pulling the Wrap from the nail helps slide away the Shellac pieces for a tidy, meticulous removal.

3. Shake, shake, and shake! Vigorously shake every bottle before use to effectively blend all ingredients.

4. Apply in thin, even coats and seal the edge of the nail for best wear and to prevent wrinkling.

5. Proper cure is critical to your success with Shellac:

a. Don’t let your lamp bulbs run out! To avoid interruption in your Shellac or Brisa Gel services, make sure you regularly check the time remaining on your lamp bulbs. Go to cnd.com to view the CND in minutes Lamp Set-up Video for a reminder of these full instructions. (http://www.cnd.com/Education/Videos/). Not doing so could result in your lamp shutting off during a service! Paying attention to bulb usage will ensure your lamp continues to provide optimum output to cure your Shellac and Brisa products completely.

b. Remove all film from the lamp. Before using your lamp for the first time, remove all blue film from inside the lamp. Including the bottom FOOT TRAY.

c. Place hands properly in the lamp. Make sure nails are positioned in the highest output area, which is below the center of the bulbs.

d. Lay the hand flat on the tray…and be sure the client doesn’t ‘clench’ the tray with their fingers.

Again, thank you for your loyalty and never-ending enthusiasm. We wish you a happy, healthy and lucrative 2011 and look forward to serving you for many years to come.

Sincerest regards,

John Heffner
President & CEO

Jan Arnold
Co-founder & Style Director

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