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COLOR RANGE EXPANDS TO 47 WITH FIVE NEW DELECTABLE SHADES AND INFINITE LAYERING OPTIONS
December 2012 – CND Shellac™, the Original Power Polish™, is set to celebrate spring with five new power pastel shades, available March 2013 in salons worldwide. CND Shellac is the Original Power Polish system that goes on like polish, wears like gel and comes off in minutes with no nail damage.
September 2012 – CND introduces an exciting new way to achieve the ultimate nail artistry at your local salon – Additives. This vibrant collection of 12 pure cosmetic-grade pigments and effects enhances any manicure or pedicure and can be layered over CND Shellac™ or mixed into gels or acrylics, making your nails truly unforgettable. Sophisticated, runway-inspired and chic, Additives are fashion’s hottest way to redefine “nail art.”
Holiday 2012 - The holiday spirit is enchanting and exotic this season with CND’s limited edition holiday items. Bejeweled packaging and alluring offerings provide loved ones gifts of spa-quality indulgences and limited edition colors of CND Shellac™ Power Polish. CND’s glimmering 2012 holiday products include:
July 23, 2012 – Starting July 21, athletes in the Olympic and Paralympic Villages will have the opportunity to receive complimentary 14 day+, superior shine CND Shellac manicures and pedicures by the UK’s top nail technicians, courtesy of UK professional beauty distributor, Sweet Squared. CND Shellac is the original and only Power Polish service that will last as long as the Games, helping athletes reach the podium in style!
July 11, 2012, Chicago, IL - CND, the world leader in professional nail care, will have an exclusive, pop up-salon offering complimentary CND Shellac™ Power Polish™ manicures at the upcoming TASTE of Chicago, the nation’s premier outdoor food festival, from July 11 - 15, 2012 in Chicago, Illinois.
June 27, 2012, Vista, CA - CND welcomes Caroline Anderson as the Director of Marketing for the CND Shellac™ brand. In her new role, Caroline will be responsible for steering the direction of the fastest growing nail brand in the beauty industry; overseeing strategic planning, brand management, product development, and advertising.
June 20, 2012 - CND launches six new shades of CND Shellac™, the original Power Polish, available November 2012. The new, luxe line-up features a range of rich tones accented with shimmering metallics designed to perfectly accessorize graphic florals, chromatic finishes and tea stained fabrics inspired by the top looks from the Fall 2012 Fashion Week runway. CND Shellac helps you accessorize any outfit with the only resilient color that promises non-stop mirror shine, zero dry-time and 14 days of flawless wear.
May 2012 - CND, the pioneer of manicures as runway accessories, worked with 22 global designers including Theory, Victoria Beckham, Moschino and Catherine Malandrino during Fall 2012 Fashion Week in New York and London.
June 2012, Vista, CA – On March 27-29, CND hosted its “Reaching New Heights” 2012 Education Ambassador and Director’s Power Workshop. The event was held at the Sheraton Carlsbad Resort & Spa in Carlsbad, California, where CND introduced new innovations and techniques, unveiled a new campaign for CND Shellac™ Power Polish™, and provided business and skill building seminars. The workshop united an internationally diverse group of 120 guests from 17 different countries.
May 2012 – CND introduces a new way to bring creativity and color to nail clients – Additives. This eye-opening collection of 12 cosmetic-grade, pure pigments and lustrous effects can be blended into any CND sculpting powder or gel, and layered over CND Shellac™ for the ultimate artistic freedom. Sophisticated, runway-inspired and chic, Additives are fashion’s hottest addiction. Redefine “nail art” with these completely customizable pigments and effects in versatile, dramatic colors and couture effects, from subtle glow to spectacular sparkle.