You might not think that I still get excited about jumping on a plane..but I do..and I am as I board the big silver bird for Orlando, Florida…not because I’m huge Disney fan…or because I love stepping into the sweaty steam-bath of Florida heat in June!…but finally, the official launch of Shellac is here and we’re bringing this breakthrough to the nail world via the biggest and best show of the year: Premiere!
The founder and owner of Premiere (Howard Britt) is a good friend of CND and he cares so passionately about the profession. That’s why this show is always the best of the best, just packed-to-bursting with valuable content and education.
In anticipation of the launch of this game-changing concept, we prepare for the demand with a HUMONGOUS order of product and a crazy huge staff to support it …there are 68 of us and we’re ready to thrill our clients with demo’s galore, new Shellac Lamps a-plenty and endless rows of Shellac in all 12 colors, plus Shellac Base Coat and Shellac Top Coat. Note: Because Shellac is A UV-cured process, other bases and tops will not work.
Sunday morning, I awaken to a healthful breakfast…strap on the towering (but strangely comfy) platforms and head for show.
…couldn’t help but to admire my glistening fresh Shellac manicure, applied by the fabulous Angi Wingle the day before… (it nearly blinded me by its shine when I stepped into the Florida sun!)
…and then it happens….I TRY…(operative word ‘try’)…to enter our booth and what do I see but a line of people wanting to buy Shellac, see Shellac and learn about Shellac. The energy is high…Nail Professionals know this innovation will ‘BRING THEIR CLIENTS BACK’ into the salon after a hiatus…called a recession!
50 – 100% surcharge to a basic mani price means Nail Professionals will get a raise this year…a BIG one! And the value for the service is there for the client…14 days of flawless wear with a crazy mirror-finish redefines the manicure from the customer POV.
Clients LOVE the way this product dries to a perfect finish immediately – versus squishy hours of waiting. This speed of “cure” is one of the key assets which makes SHELLAC more desirable than the traditional polish manicure. Your client can literally use her hands immediately, without risking those annoying nicks, dents, dings, scuffs and smudges to the surface.
The good news for the client continues for two weeks more: no chipping, no wear, just the inevitable grow-out at the cuticle, of course. And the benefits for the professional – Shellac is easy-on, easy-off, in and out, start to finish in 30 minutes.
The best part of the show was we truly “brought it ON” in CND fashion with the full motherlode of product…and we were able to satisfy hundreds of orders for our Nail professionals, and bring them into the database as Pro-Shellac’rs Extraordinaire!!!