Today, I start at the crack-o-dawn with a TV interview with ‘Campbell Live’, a popular 20/20 type show. We talk safety, standards and Shellac!
Then 18 Beauty Editors arrive to hear about Shellac for the first time. They ALL get Shellac’d and CAN NOT believe what they see! Blogs start posting within hours of the event.
50 Nail Professionals then arrive….it dawns on me that to see Shellac is to know this is a service that will get the 85% of the women who currently do not go to a salon for mani’s and pedi’s, BACK! Even the most skeptical are duly impressed and totally excited! They realize that many a company has promised ease of application and removal…but CND delivers 100% on the promise.
‘SHELLAC: GET YOUR CLIENTS BACK’ is our new mantra…as NZ is just squeaking out of their recession! Everyone agrees this is the service that will give Nail Professionals a raise this year and a service that will without a doubt bring the clients running back to the salon!